• Aarushi

8. Primary Research - Stage 3

Updated: Feb 19

I had queries regarding my concept and some interesting ideas were also generated through the Crazy 8 ideation session, hence, I decided to conduct more interviews to gain more insights from the real users.

Through the interviews my goal was:

  1. To get insights on the concept (Bio-Digester + Rainwater Harvesting Unit)

  2. To present and get views on the selected idea from the Crazy 8 session

  3. To understand people's interaction with their surroundings, their standpoint and approach towards sustainable practices/products.

As I was very clear about the specific information I required for the design, I chose to go for a structured type of interview to gain relevant responses in the desired direction, rather than getting diverted to other topics. I framed 8 questions that I wanted to ask the users in the same order.

Primary Research - Stage 3, Interview Questions

I conducted interviews with 7 participants in total and used 3 different tools (Zoom, Teams and FaceTime) according to different availabilities. The interview was for almost an hour and the participants were very kind to allow me to record the sessions. Which later helped me to extract information and understand their attitude on different questions asked during the session.

Interview Sessions with Bhavya, Nikhil, Dennis and Divyanshu

Interview Findings

After conducting the interviews and analysing the responses I understood that it was very appropriate that I chose to conduct another set of interviews as I received feedback from real users on the concepts.

There were 4 major findings from the interviews:

  1. On the concept of Bio-digester + Rainwater harvester Product: 6 participants out of 7 felt that majority of the households of district meerut were not ready for this product yet. In order to successfully imply solutions like these, there was a major lack of sustainability awareness among the community and firstly it was important to make people engage more with each other and openly discuss about the issue within the family. As Indian society system is collective and promotes social cohesion and interdependence, traditional Indian families follows the principles of collectivism (Chadda and Sinha Deb, 2013). The findings indicated more than 70% of the participants required discussing on sustainability with their families in order to take actions.

  2. Connect with Ani Hila: The responses from the interviews suggested that it would be very helpful if people could learn more about Ani Hila village, the people and the sustainable practices followed by them. As most of the people were completely unaware of the practices followed by people of Ani Hila.

  3. Trade Options between Ani Hila and Meerut city: One of the concepts from the Crazy 8's was about trading material for technology between Ani Hila and people from Meerut City. When I presented this idea to the interviewees 5 of them found it interesting at first, but their viewpoints suggested that there was strong need for more awareness about Ani Hila among the community in order to imply any trade opportunities.

  4. Already Existing and Expensive: When the participants were asked about sustainable solutions and the concept, there responses suggested that there were already existing products in the market that provided solutions like the one I proposed. But firstly, the products are expensive and secondly most of the residents did not actually understand or perceive climate change as a serious issue so it was difficult to implement a product before having sustainability awareness among the community. Hence, the products like the one suggested could not really help the people of Meerut as of now.


The findings demonstrated that interviews at this stage were really important. As my concepts were in different direction than what was actually required for the target group. After the interviews it was clear that both the concepts were not appropriate for the target user group and location. Hence my next steps will involve again start ideating based on the findings received by the interviews. I am going to analyse the recordings in detail to extract out more information and then design according to the target user.


Chadda, R. and Sinha Deb, K., 2013. Indian family systems, collectivistic society and psychotherapy. Indian J Psychiatry, 55 (Suppl 2).

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