• Aarushi

UX of Democracy

Updated: Mar 12, 2020

Week 6: The UX of Democracy

Project Brief: Design an experience that addresses the democratic process.

Team Members: Aarushi, Alexandra, Winni, Yan, Kiki

Strong Competencies: Research Methods, Ideation, System awareness, Understanding Context

Weak Competencies: Reflection, Designing for Immersion, Agility

The UX of democracy started with a debate within our group on what is the correct definition of democracy. We discussed the political situation of different countries (Hongkong, United States of America, India, and China) as all of us had individual experiences.

Prototyping & Brainstorming | Picture Credit: Winni & Aarushi

Literature Review:

We read different articles according to our different interests and opinions on democracy, which helped us to be well informed and enhanced our understanding of various political systems. The articles were as follows:

  1. Study of Existing Indian Voting System and Implementation of Hybrid Design using Biometric Security in Voting Authentication Process (Afrasheem and Hanji, 2017).

  2. Economics of corruption (Jain, 2008).

  3. Electronic Voting System Security (Javaid, 2014).

Then, we brainstormed different ideas, and as a group, we decided to take forward my idea of the anonymous democracy for the Indian political system.

The Idea of anonymous Political Parties:

Our intention was to redefine how political parties define themselves, we argued that political parties should only be considered based on their policies and arguments rather than their personal opinions or the cast/religion they believe in, hence, the political parties should remain anonymous and their policies should be the sole criteria to vote them.

On the basis of this idea, we made electoral guidelines of forming and campaigning a political party in India which was designed to abolish voter bias based on a candidates' demographics.

Guidelines by Aarushi & Alexandra | Letter Prototype from Freepik

Idea Presentation:

We thought of presenting our idea in a realistic framework to explain it in a simplistic and pragmatic way. Hence, we decided to hold anonymous elections in the class for the post of the class representative. Three of us wore all black and had anonymous masks over us with a list of policies in our hands that we would work on if elected.

The Policies of Anonymous Class representative candidates | Photos by Aarushi


We got positive feedback in terms of the idea, whereas people had doubts if the citizens of the country will be able to identify the parties based on their policies. Which was a very good point, and will definitely help our way forward to think about it from that perspective.

Another query was that if people will be able to place their trust in political parties without faces. This was very insightful feedback, as it's accurate that it is difficult to change the way people have thought and perceived things for so many decades.

The overall feedback was highly valuable as it allowed us to look at various angles and perspectives of our design, and gave us a meaningful revelation for our final prototype.

Group Photo | Picture Credit: Raven


Afrasheem, S. and Hanji, G. (2017). Study of Existing Indian Voting System and Implementation of Hybrid Design using Biometric Security in Voting Authentication Process. International Journal of Computer Applications, 177(4), pp.1-4.

Jain, A. (2008). Economics of corruption. Boston: Kluwer Academic Publishers, p.17.

Javaid, M. (2014). Electronic Voting System Security. SSRN Electronic Journal.

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