GoSolo – Empowering Women to Travel Fearlessly
A solo UX case study focused on creating a safe, engaging, and intuitive travel app for solo female explorers.
Solo Project
Role: UX Designer (Solo Project – Research, Strategy, and Visual Design)
5 Weeks
A purpose-driven solo travel app designed to empower women with safety-first tools, intuitive planning, and a calm, trustworthy interface for navigating the world with confidence.
Description
A travel app designed to empower solo female travelers through safety, education, and connection, offering a user-friendly platform tailored to their unique needs.
Challenge
The challenge was to balance strong safety and privacy features with an intuitive, engaging experience tailored to the needs of solo female travelers.
Design Process
week 1
week 2
week 3
week 4
Competitor Analysis
User Research
Information Architecture
User flows
Customer Journey Map
Affinity Diagram
Wireframes
User Interface
Testing
week 5
Where GoSolo Stands Apart
We reviewed 5 travel apps to identify what solo female travelers still needed
Categories
Solo Traveling
SOS Availability
Hotels - Offline
Affordable Price Plan
Aesthetics
GoSolo
TripCom
Trip Scout
MMT
Parindey
While most platforms cater to general travel needs, GoSolo is purpose-built to address the safety, support, and community female solo travelers need.
Meet Emily, Our Solo Explorer
User Persona
Name: Emily
Age: 28
Travel Style: Experienced solo traveler
Interests: Adventure, local food, cultural immersion, photography
Goals:
Travel independently with safety and confidence
Connect with other solo female travelers for shared experiences
Motivation:
Believes solo travel is empowering and a way to grow through new cultures.
Emapthy Map Insights
Feels:
Anxious in unfamiliar places, yet empowered when navigating alone
Thinks:
Wants to feel safe, supported, and well-informed during every solo trip
Says:
Wishes for more community-driven travel tools to connect and share experiences
Does:
Thoroughly researches destinations, shares experiences online, and plans every detail in advance
This snapshot of Emily helped me design with empathy, keeping real safety concerns, emotions, and preferences of solo female travelers at the heart of GoSolo.
Research Insights
User research uncovered core needs and pain points that shaped key design decisions for GoSolo.
1
Safety First
Users prioritize features like location sharing and emergency access to feel secure while traveling solo.
2
Social Connection
Many travelers seek ways to connect with other like-minded women to ease loneliness and share experiences.
Planning and Trust
Solo travelers seek detailed, trustworthy information and backup plans to feel prepared and reduce anxiety
3
Safety First Features
Real-time location sharing, discreet SOS, emergency contact integration
What I designed and Why
Every feature serves a purpose, rooted in real challenges, and shaped by what users told us they need most.
Verified Insights
Curated listings, solo-safe accommodations, and local cultural info
Community Spaces
Solo traveler forums and activity-based networking
Privacy Control
Strong data security and user-controlled sharing
How It All Comes Together
Translating user needs into a cohesive app structure, prioritizing accessibility, predictability, and flow.
A step-by-step breakdown of how users navigate the app to discover, plan, and travel with confidence.
From Structure to Sketch
Quick wireframes helped shape our layout, validate content flow, and align on features early in the process.
Designing The Visual Identity
Haurora Sans
#DFE9FF
#1253ED
#2C46C3
#04369D
#F3F5F8
#DBE1E8
#767A8B
#4B5666
Bringing it All Together
Final interface screens that bring strategy and aesthetics into a cohesive user experience.
Emergency Helpline
Emergency helpline numbers for safety, security and medical emergencies will be provided
Hotels/ Restaurants
Hotels/ Restaurants near your activities are pre provided to avoid last minute hassles
Offline Maps
At time when there is lack of internet services, the activities the traveller wishes to go for will be available
Contact Information
Contact Information about local shops will be provided for any emergency